To Grow – Learn to Let Go


If You Want to Grow – Learn to Let Go

Mortgage industry veteran Doug Smith says that loan officers need to let go of some activities in order to make way for more income-producing activities. In a recent article provided exclusively to Inlanta Mortgage, Smith highlights the activities loan officers need to leave behind.

Step Away From the Loan File

Smith says too many loan officers spend too much time working on loans in process. He says their inability to let go and trust their teams to gather documents, clear conditions, and manage the specifics of the loan transactions will forever hold them back.

Ditch the Divas

Smith says that some referral partners will accelerate your business by providing a steady stream of leads while others will drive you crazy with endless questions and daily requests for updates on their clients. If the volume and quality of business generated by a referral partnership is worth it, so be it. However, Smith says you might need to make the tough decision to back away from high maintenance partners that give you little or no business and seek out more reliable and professional relationships.

Ready to Learn More?

We invite you to read more of  “If you want to grow, learn to let go” by Doug Smith. Click here to view the article.

As a 33-year financial services industry veteran, Doug Smith has built a successful career in sales, sales management, sales training, leadership development, marketing, professional speaking, personal coaching and strategic business planning. Inlanta is fortunate to maintain a strong partnership with Doug Smith which includes a series of articles tailored to loan originators and created exclusively for Inlanta Mortgage. “If you want to grow, learn to let it go”, is the most recent article in the series that Smith provides to Inlanta loan officers on a monthly basis.

Partnership Opportunities with Inlanta Mortgage

Do you want to learn more about Inlanta Mortgage branch opportunities? Contact Pete Salamone at 262-439-4242 or email

About Inlanta Mortgage

Headquartered in Brookfield, Wis., Inlanta Mortgage was established in 1993. The company has grown to 34 branches in 16 states and over 220 employees. Inlanta Mortgage offers Fannie Mae/Freddie Mac agency products, as well as jumbo and portfolio programs. The company is an agency-approved lender for Fannie Mae, FHA/VA, FHA 203K and USDA. Inlanta Mortgage also offers numerous state bond agency programs. Review Inlanta’s loan programs here.

Inlanta Mortgage was named a Top Mortgage Lender in 2012 and 2013 by Scotsman Guide and has been listed in Mortgage Executive Magazine’s “Top 100 Mortgage Companies in America” every year since 2011. In addition, Inlanta was named one of America’s Top Mortgage Employers by National Mortgage Professional; a “Platinum Million Dollar Lender” by USDA Rural Development in 2014; and a Top Workplace by the Milwaukee Business Journal in 2014.

Inlanta’s mission is to be the home financing partner that you trust to serve your family, friends and community. Through our family of dedicated mortgage professionals, our commitment is to deliver an exceptional experience. Our unwavering dedication to integrity, honesty and ethics is the foundation of all of our relationships.