7 Qualities of a Successful Branch Partnership: Part 1
In today’s increasingly competitive mortgage market, making the right career move at the right time is vital. Top performing originators are in high demand, but there are many things to consider before you decide on your next branch opportunity. Partnering with a mortgage company whose ambitions match your own is essential in order to achieve your true career potential. But what exactly should you be looking for in your next branch opportunity? MPA teamed up with Inlanta Mortgage to answer this question and highlight the 7 qualities of a successful branch partnership.
Nick DelTorto President & CEO at Inlanta Mortgage says:
“Many companies focus on production, volume, and growth. Our culture at Inlanta is different and truly special. We focus on being a quality organization with quality people. We have a unique collaboration between all business units with a level of transparency that creates buy-in of working towards a common goal. Our success comes from ALL of our employees!”
1. ENTREPRENEURIAL SPIRIT
Organizations with entrepreneurial spirit have obvious qualities that are easily detectable. Their employees are given a voice regardless of position, seniority, or rank. Originators working inside these companies are made to feel like owners, and are motivated to believe that anything is possible. Decisions are simplified, they come quicker to drive better results. These are action-oriented companies, pushing positive change rather than
waiting to adapt. Entrepreneurial mortgage lenders are constantly looking at ways to improve their processes, products, and services. They are always adapting an approach that best serves the customer, and helps all employees achieve success. These are innovative and tactical lenders focusing resources on growing the business.
Paul Buege Chief Operating Officer of Inlanta Mortgage says:
“Inlanta’s entrepreneurial spirit is alive. Look at our employees and you will find deeply passionate professionals who are authentic in their commitment to driving personal and organizational success. Our employees continually question why we do things a certain way, then look for alternative processes that may just be better. We’re a proactive company that’s always looking for the better way to do business.”
2. SEAMLESS ONBOARDING
Once an originator moves to a new mortgage company, an effective onboarding experience is critical to ensure the originator’s personal business does not fade or weaken in the initial weeks of the move. There’s no time for a casual onboarding process, too much is at stake. The onboarding process should quickly validate the originator’s decision to join the new company. An effective, seamless onboarding process starts everything off on the right foot: confidence is high, and the originator can concentrate on ramping up new business. Onboarding is loaded with activity. The primary goal should always be about helping the new hire quickly achieve independence and be able to get back into the field to bring in new business. Too many companies waste time dragging new hires through administrative work, and the review of policies and procedures, rather than getting them back into the business market.
Shaun McGuire Director of Business Development and Recruiting at Inlanta says:
“Inlanta has a successful formula for onboarding. We offer upfront training at our corporate office and then onsite branch training in the first 30 days. If the onboarding is seamless, the new originator can start to enjoy the benefits of the new partner immediately. In Inlanta’s case, the benefits would include marketing support, underwriting and processing support and an overall culture that breeds success.”
Joining a tech-savvy mortgage company helps with delivering a faster, more efficient loan process and serving younger mortgage consumers. In order to identify a potential branching partner who prioritizes technology, originators should ask the mortgage company about their platforms. Ask them why they’re using their LOS and whether they have evaluated and/or switched LOS platforms in the past 2-3 years. Additionally, be sure to ask about the branch partner’s email system and their CRM. Do they provide one or not? Do they provide any extras like secure chat, e-fax or remote access to the LOS system? Do they provide a mobile app? Does the partner have in-house IT support? Technology should allow you to originate more loans. The systems should process, underwrite and close the loan with very little hand-holding from the loan officer.
Chris Knowlton Chief Information Officer at Inlanta Mortgage says:
“Inlanta likes to be on the leading edge, not the “bleeding edge,” when it comes to adopting new technology. Inlanta provides our partners with the technology ahead of the competition, without slowing down sales.”
Keep an eye out for qualities 4-7 of a successful branch partnership in our next blog!