Marketing Support for Loan Originators

Marketing Support

Inlanta Marketing Experts

Inlanta Mortgage’s marketing team works diligently to support branch offices and loan officers. From a state-of-the-art online marketing library to a comprehensive customer relationship management system – the marketing team at Inlanta strives to help our sales teams increase loan production and manage valuable customer and referral relationships. We firmly believe that comprehensive marketing support is essential to our branches and loan officers’ long-term business growth.

Inlanta CRM System

Inlanta Mortgage provides each and every loan officer with a customer relationship management account via Top of Mind. Top of Mind is Inlanta’s customer relationship management system. How it works:

  • Top of Mind’s Surefire system allows you to stay top of mind with prospect, client, partner and business contacts using drip email campaigns, direct mail, contact management alerts and more.
  • Top of Mind monitors your client data and alerts you to opportunities including refinance alerts and just-listed alerts.
  • In-process video updates are available to keep your client and partners apprised of your borrower’s loan status. Videos include: clear-to-close, appraisal received, etc.
  • Hundreds of email templates and flyers are available – many of which can be co-branded with your valued referral partners.
  • Your data is managed seamlessly. Past client, prospects and in-process borrower information is transferred to the Top of Mind system for you from Inlanta’s LOS system.

Inlanta Mobile Mortgage App

Inlanta will be launching its own mobile mortgage application soon (June of 2015). The Inlanta mobile mortgage app will be integrated with our loan origination system and encourage better communication between loan officers, borrowers and referral partners. The app will enable borrowers to access basic loan info, securely upload documents, receive real-time status updates and more. Inlanta’s marketing and IT team are thoroughly testing the application and will be providing a live demo to Inlanta branch managers at the 2015 Inlanta Mortgage manager’s meeting in Las Vegas.

Inlanta Online Marketing Library

Inlanta Mortgage’s marketing library allows loan officers to create and print a variety of marketing pieces including open house flyers co-branded with your Realtor® partners information, Rent-vs-Own flyers, and auto-calculated financing options. Each loan officer is provided with an online marketing library account that allows them to quickly access and print flyers with customized contact information.

Inlanta Websites, Blogs, Social Media & More

Inlanta.com is Inlanta Mortgage’s central hub of information regarding our company, loan programs, home buyer resources and more. The website is optimized for all mobile devices and incorporates advanced search technology to help website visitors quickly locate a loan officer in their area. Each Inlanta Mortgage branch and loan officer has a unique website profile that links to personalized and secure websites integrated with our Encompass loan origination system. Inlanta Mortgage also manages robust social media presences on Twitter, Facebook, LinkedIn, and Google+.

Join Inlanta Mortgage

In addition to an experienced marketing team, Inlanta Mortgage provides partner branches with outstanding support services including compliance, funding, processing, human resources, technology, accounting and underwriting.

Inlanta Mortgage offers Fannie Mae/Freddie Mac agency products, as well as a full suite of jumbo and portfolio programs. The company is an agency approved lender for Freddie Mac and Fannie Mae, FHA/VA, FHA 203K and USDA. Inlanta Mortgage also offers numerous state bond agency programs. Review Inlanta’s mortgage loan programs.

Inlanta Mortgage was named a Top Workplace twice and expects to be recognized as a Top Workplaces for a third time in 2015. Inlanta has also received the Platinum Million Dollar USDA Lender Award and has been recognized as a Top Mortgage Employer by National Mortgage Professional and a Top 100 Mortgage Banking Company and 100 Best Mortgage Companies to Work For by Mortgage Executive Magazine.

For more information, please contact the Inlanta Mortgage business development team at 262-754-4260, email partners@inlanta.com, or complete this form and one of our development team experts will reach out to you.