7 Qualities of a Successful Branch Partnership Part 2

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7 Qualities of a Successful Branch Partnership Part 2

 

4. MARKETING

 

How you market yourself is the single most important aspect of growing your business. The ability to take advantage of an established brand with a knowledgeable and experienced marketing staff is crucial for any ambitious originator. The marketing department should effectively communicate with branches and corporate in order to help loan originators achieve their sales goals. Originators should look at whether or not the branching partner is engaged in social media platforms. Do they have positive sentiment about their brand? Is their content authentic? What is their involvement in the local community and charitable organizations? Ask a branch manager about what help is provided through marketing efforts? These questions will help identify a potential partner with strong marketing credentials. A branching partner with strong marketing will provide originators with a strategic marketing plan. Provide the necessary tools, such as a customizable content library, templates, CRM, etc, that will enhance the marketing efforts of the loan originator.

 

Ann Watson Marketing Manager at Inlanta Mortgage says:

“Inlanta’s marketing team sets a yearly marketing plan that aligns with the strategic goals of the organization. With a central marketing department that acts as the loan originators’ agency, Inlanta can provide a consistent brand image and a proven strategic marketing plan, which loan originators can utilize to make an impact from a sales perspective. We are part of the onboarding process to assist the loan originator with the marketing tools we have.”

 

5. TRAINING

 

Significant business growth is a real possibility for any loan originator who is open
to training and education. That’s why partnering with a mortgage company with a
conscientious approach to professional development is so important. As originators
grow their skills, knowledge and confidence, they become better prepared to find and develop opportunities. Every originator should want to be with a company that
challenges them to do work in a different, improved way on a daily basis.
A mortgage company that provides continuous education is truly invested in
helping an originator grow their business.

 

Paul Buege Chief Operating Officer at Inlanta Mortgage says:

“By reviewing work metrics and accepting employee feedback, Inlanta develops targeted training that produces results in the most important work areas of the company. We proactively teach employees how to avoid obstacles and stay focused on opportunities. There is a better way to do business. We train and show employees how to do the best work of their careers.”

 

6. COMMUNICATION

 

One of the biggest challenges for professionals working in branch offices is the loss of personal interaction with the corporate office. It’s imperative that the business groups who support branch sales are committed to offering communication services that help everyone stay connected. With so many methods to connect and collaborate available, sometimes just picking up the phone and making the call proves to be most effective method of communication. Mortgage companies who want to be successful must be
effective communicators throughout the entire mortgage process. Effective communication between departments and branch offices is essential to assist the sharing of information. Trust grows, operational efficiency advances and customer
service builds, which all support the pro-growth model of building a business.

 

Chris Knowlton Chief Information Officer at Inlanta Mortgage says:

“We work hard to avoid communication gaps between business group employees and
branch managers. Everything is used to build communication effectiveness with our employees. Every technology is being evaluated for use, plus we still place great value on the importance of face-to-face meetings.”

 

7. COMPLIANCE

 

Even before the passing of the Dodd-Frank legislation, compliance was a critical factor in guiding consumers through the home buying process. Under the Know Before You Owe (TRID) rule, the timing of disclosures became even more critical. Closing dates can’t be missed and having the disclosures produced earlier in the process ensures this goal is met. Having a dedicated compliance team to support originators protection is crucial. By providing this resource, the organization supports the professional requirements of originators as well as keeping their customers informed. A compliance department is responsible for breaking down the requirements and reviewing the possible consequences that could arise. Compliance should then design a process and procedure around the new rules and use technology, where possible, to help the originator adapt.

 

Jean Badciong Chief Compliance Officer at Inlanta Mortgage says:

“Having so many changes put in place in recent years has challenged our compliance team to increase support for our originators. The compliance team does an in-depth review of the regulations on a regular basis. We participate in many industry-wide training opportunities ourselves so that we can bring the information forward to our production teams.”

 

Visit our Linkedin Careers Page for the latest Inlanta branch opportunities!

Originate More. Worry Less.

Inlanta’s senior management team understands how operational issues make it hard for originators to do what they do best – originate mortgage loans.

The Inlanta Mortgage platform is specifically designed to help you run your business. Inlanta Mortgage support services include accounting, funding, processing, underwriting and marketing, as well as technology and human resource support. Compliance is paramount in this new mortgage environment and Inlanta’s compliance staff handles all federal and state mortgage banking and servicing compliance matters so you don’t have to.

We don’t expect you to take our word for it. Listen to our branch managers discuss why joining Inlanta Mortgage was the best decision they ever made. Click here to see more videos on Inlanta Mortgage support services.

Headquartered in Brookfield, Wisconsin, Inlanta Mortgage was established in 1993. The company has grown to 33 branches in 15 states and over 220 employees. Inlanta Mortgage provides its partner branches with Fannie Mae/Freddie Mac agency products, as well as a full suite of jumbo and portfolio programs. The company is delegated FHA/VA, FHA 203k and USDA approved.

Inlanta Mortgage was named a Top Workplace in 2012, has been listed on Mortgage Technology’s Top 25 Tech Savvy Lenders List in 2010, 2011, and 2012, and one of Milwaukee Business Journal’s “Top 25 Largest Milwaukee-Area Mortgage Banking Companies.” Inlanta Loan Officers have also been named as Milwaukee Magazine’s “Top Mortgage Professionals”. Inlanta has also recieved the Platinum Million Dollar USDA Lender Award.

For more information on becoming a branch partner with Inlanta Mortgage contact Joe Ramis or Pete Salamone at 262-754-6468 or email them at partner@inlanta.com.

Inlanta Mortgage NMLS# 1016

Inlanta Mortgage Continues to Grow

Inlanta Mortgage President Nicholas DelTorto

Inlanta Mortgage continues its expansion with six new employees and a promotion in the funding department. Over the past month, Inlanta has added two sales staff, three support staff and an intern at the corporate office.

“We are fortunate to continue our path of growth during such challenging economic times. We are adding quality sales staff and only the best support staff to help our producers,” President Nicholas DelTorto said (pictured above). “While mortgage rates continue to hover around record lows, we must continue to develop our sales and support teams to handle the increased purchase and refinance volume.”

Welcoming New Team Members

The Manchester, New Hampshire office hired new Loan Officer Mark Coder and Junior Processor Danielle Rollins, while the Newington, New Hampshire branch added Loan Officer Michael Lewis to their team. The Appleton, Wisconsin branch also expanded with the addition of Processor Kyle Sommer.

Accounting Assistant Liz Labodda and Financial Intern Jared Wittman both were welcomed to the corporate office in Brookfield, Wisconsin. Labodda will assist the accounting department with appraisals, invoices, customer loan payments and act as a backup to the department. Wittman recently graduated from Waukesha Technical College andhe will train to gain experience within multiple departments including central processing, underwriting and funding.

Promoting from Within

Lead Shipper, Melissa Dickinson was promoted to post closing supervisor, where she will be responsible for overseeing the timely delivery of loans to the investors, coordination and completion of all investor post funding issues, final documents and government insuring.

Still Hiring Quality Mortgage Professionals

Inlanta is still looking to fill many new positions at both the corporate and branch level. Open positions at the corporate office include a shipping coordinator, a closing coordinator and experienced processors and underwriters. The Brookfield North branch is currently looking for a new loan officer and loan officer assistant. A complete list of open positions and their descriptions can be found online here.

Inlanta is also seeking to establish branch partner relationships with qualified mortgage lenders in several states. Branch partners maintain control of their branch and team members while gaining the production support necessary to compete in this challenging environment. Support services include marketing, technology, underwriting, funding, processing, accounting, and human resources. Review our success stories to hear first hand what current Inlanta branch managers have to say about Inlanta’s support services.

Inlanta Mortgage offers Fannie Mae/Freddie Mac agency products, as well as a full suite of jumbo and portfolio programs. The company is fully delegated HUD-FHA including FHA 203K, VA, and USDA approved. Inlanta Mortgage also offers numerous state bond agency programs.

Inlanta Mortgage is a multi-state mortgage banker headquartered in Brookfield, Wisconsin. NMLS# 1016. Inlanta Mortgage is proud to be a recent recipient of a 2012 Top Workplace Award.