7 Qualities of a Successful Branch Partnership Part 2

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7 Qualities of a Successful Branch Partnership Part 2

 

4. MARKETING

 

How you market yourself is the single most important aspect of growing your business. The ability to take advantage of an established brand with a knowledgeable and experienced marketing staff is crucial for any ambitious originator. The marketing department should effectively communicate with branches and corporate in order to help loan originators achieve their sales goals. Originators should look at whether or not the branching partner is engaged in social media platforms. Do they have positive sentiment about their brand? Is their content authentic? What is their involvement in the local community and charitable organizations? Ask a branch manager about what help is provided through marketing efforts? These questions will help identify a potential partner with strong marketing credentials. A branching partner with strong marketing will provide originators with a strategic marketing plan. Provide the necessary tools, such as a customizable content library, templates, CRM, etc, that will enhance the marketing efforts of the loan originator.

 

Ann Watson Marketing Manager at Inlanta Mortgage says:

“Inlanta’s marketing team sets a yearly marketing plan that aligns with the strategic goals of the organization. With a central marketing department that acts as the loan originators’ agency, Inlanta can provide a consistent brand image and a proven strategic marketing plan, which loan originators can utilize to make an impact from a sales perspective. We are part of the onboarding process to assist the loan originator with the marketing tools we have.”

 

5. TRAINING

 

Significant business growth is a real possibility for any loan originator who is open
to training and education. That’s why partnering with a mortgage company with a
conscientious approach to professional development is so important. As originators
grow their skills, knowledge and confidence, they become better prepared to find and develop opportunities. Every originator should want to be with a company that
challenges them to do work in a different, improved way on a daily basis.
A mortgage company that provides continuous education is truly invested in
helping an originator grow their business.

 

Paul Buege Chief Operating Officer at Inlanta Mortgage says:

“By reviewing work metrics and accepting employee feedback, Inlanta develops targeted training that produces results in the most important work areas of the company. We proactively teach employees how to avoid obstacles and stay focused on opportunities. There is a better way to do business. We train and show employees how to do the best work of their careers.”

 

6. COMMUNICATION

 

One of the biggest challenges for professionals working in branch offices is the loss of personal interaction with the corporate office. It’s imperative that the business groups who support branch sales are committed to offering communication services that help everyone stay connected. With so many methods to connect and collaborate available, sometimes just picking up the phone and making the call proves to be most effective method of communication. Mortgage companies who want to be successful must be
effective communicators throughout the entire mortgage process. Effective communication between departments and branch offices is essential to assist the sharing of information. Trust grows, operational efficiency advances and customer
service builds, which all support the pro-growth model of building a business.

 

Chris Knowlton Chief Information Officer at Inlanta Mortgage says:

“We work hard to avoid communication gaps between business group employees and
branch managers. Everything is used to build communication effectiveness with our employees. Every technology is being evaluated for use, plus we still place great value on the importance of face-to-face meetings.”

 

7. COMPLIANCE

 

Even before the passing of the Dodd-Frank legislation, compliance was a critical factor in guiding consumers through the home buying process. Under the Know Before You Owe (TRID) rule, the timing of disclosures became even more critical. Closing dates can’t be missed and having the disclosures produced earlier in the process ensures this goal is met. Having a dedicated compliance team to support originators protection is crucial. By providing this resource, the organization supports the professional requirements of originators as well as keeping their customers informed. A compliance department is responsible for breaking down the requirements and reviewing the possible consequences that could arise. Compliance should then design a process and procedure around the new rules and use technology, where possible, to help the originator adapt.

 

Jean Badciong Chief Compliance Officer at Inlanta Mortgage says:

“Having so many changes put in place in recent years has challenged our compliance team to increase support for our originators. The compliance team does an in-depth review of the regulations on a regular basis. We participate in many industry-wide training opportunities ourselves so that we can bring the information forward to our production teams.”

 

Visit our Linkedin Careers Page for the latest Inlanta branch opportunities!

Time to Join an Award Winning Team

Join a Winning Team - Inlanta Mortgage

Take it to the Next Level

Inlanta Mortgage is seeking mortgage professionals ready to take their business to the next level. With industry leading training programs, full-time marketing support, experienced funding, processing, and in-house underwriting staff – Inlanta Mortgage makes it possible for you to originate more, worry less.

Join an Award Winning Team – Top Mortgage Company

Inlanta Mortgage was named to Mortgage Executive Magazine’s “Top 100 Mortgage Companies in America in 2012”. In addition to being on the top mortgage company list, five Inlanta loan officers made the magazine’s top 1% of mortgage originators in America in 2012. Branch Manager Dennis DeGrave, Branch Manager Jim Snyder and Loan Officer Steve Kern, from the Pewaukee, Wis. branch made the list. Also listed were two loan officers from the Overland Park branch, Loan Officer Cindy Laffey and Loan Officer Tom Rosberg.

Top Tech Savvy Lender

Inlanta Mortgage was named to Mortgage Technology’s 2012 Top Tech-Savvy Lenders List for the third year in a row. The Top Tech-Savvy Lender List list applauds lenders that have “demonstrated a commitment to using technology and regularly implementing new innovations to produce marked business improvements.”

Top Workplace

John Knowlton, founder of Inlanta Mortgage, believes honesty and employee satisfaction to be his recipe for success. Inlanta’s committment to honesty and integrity led rise to Inlanta Mortgage employees voting their workplace as a Top Workplace in 2012.

Top USDA Originators

According to the Scotsman Guide’s Top Originators 2012, Laura Leonhard from Marshfield, Wisconsin is the #1 USDA lender in the country.

Inlanta takes pride in providing the highest level of honesty, integrity and ethics in all its business dealings. It is a member of the Mortgage Bankers Associations, numerous state bankers associations and Lenders One, the largest cooperative of mortgage bankers in the nation. Inlanta is an accredited member of the Better Business Bureau with an A+ rating. For more information, please call Inlanta Mortgage at 262-439-4260, email partners@inlanta.com or visit the company’s website at www.inlanta.com.

 

Branch Opportunity – Inlanta Mortgage

Join Inlanta Mortgage

Are you contemplating a move from your current company? There are many things to consider as you evaluate your options. What type of questions should you ask your prospects as you contemplate this business decision?

What to Ask?

  • Can I talk to any of your existing managers?
  • Do you offer a pricing engine that shows me the transparent investor options or does it hide the investor?
  • Is there an IT department and/or help desk available to help with technology needs?
  • Do you offer benefits such as health/dental care, life, disability, flexible spending accounts, etc.? What about a 401(k) and match program?
  • What is your reputation in the industry? Have you won any awards?
  • Do you have a funding department? Do you have delegated underwriting?
  • Is there a marketing department available to assist me in finding ways to generate business and design a customized marketing strategy?
  • Do you organize annual sales conferences, rewards trips, or provide ongoing training to assist me in originating more loans?

Why Inlanta?

The mortgage industry has undergone many dramatic changes over the course of the last few years and Inlanta Mortgage has survived and thrived through a balanced approach to production and profitability. Inlanta Mortgage is effective and efficient in structuring and assimilating other mortgage operations with minimal disruptions to business. This is consistent with Inlanta Mortgage’s focus on an honest, ethical and financially sound business model.

Inlanta Mortgage was named a Top Workplace in 2012, has been listed on Mortgage Technology’s Top 25 Tech Savvy Lenders List in 2012, 2011 and 2010 and Milwaukee Business Journal’s “Top 25 Largest Milwaukee-Area Mortgage Banking Companies.” Inlanta Loan Officers have also been named as Milwaukee Magazine’s “Top Mortgage Professionals”. Inlanta has also received the Platinum Million Dollar USDA Lender Award and was a finalist for the 2010 Mortgage Technology Award. Inlanta Mortgage has also been named a Top 100 Mortgage Banking Company in 2012 by Mortgage Executive Magazine.

Do You Need More Information?

View our video testimonials on underwriting, processing, technology, marketing and more here. Contact one of our branch development team members at partner@inlanta.com or call 262-754-6468. Vice President of Branch Development, Joe Ramis, and Business Development Manager, Pete Salamone can answer your questions and help you understand why a move to Inlanta Mortgage is in your best interests for long term success.

Headquartered in Brookfield, Wisconsin, Inlanta Mortgage was established in 1993. Inlanta is proudly celebrating its 20th Anniversary as mortgage lenders based out the Greater Milwaukee area. The company has grown to 32 branches in 15 states and over 220 employees with plans to extend operations into additional states.Inlanta Mortgage provides its partner branches with Fannie Mae/Freddie Mac agency products, as well as a full suite of jumbo and portfolio programs. The company is delegated FHA, VA, FHA 203k and USDA approved.Inlanta takes pride in the highest level of honesty, integrity and ethics in all its business dealings. It is a member of the Mortgage Bankers Association, numerous state Mortgage Bankers Associations and Lenders One, the largest cooperative of mortgage bankers in the nation.Inlanta is an accredited member of the Better Business Bureau with an A+ rating. For more information, please call Joe Ramis or Peter Salamone at Inlanta Mortgage at 262-754-4268, email partner@inlanta.com or visit the company’s main website at http://www.inlanta.com.

Experienced Underwriters Make a Difference

Inlanta Mortgage’s experienced underwriting team gives you the power to please your borrowers and referral partners and develop long term relationships.

Underwriting Turn Times

Our primary objective is to provide the turn times needed to assist you with meeting purchase contract deadlines or benefit from the best pricing available on lock executions.

Experience Counts in Underwriting

Our underwriters are fully delegated to underwrite all FHA and VA loans for every investor. We encourage and underwrite USDA loans and are fully integrated with GUS to help with faster approvals. We have relationships established with each private mortgage insurance company to ensure you have the most options available. We have the experience needed to underwrite all loan types, including government sponsored programs.

We don’t expect you to take our word for it – watch the video and listen to what our branch managers have to say about our experienced underwriting team.

Hard to place loans? The scenario engine is a tool available to every Inlanta Mortgage loan officer. It allows loan officers to ask our experienced team of underwriters questions about complicated loan scenarios. The underwriting team monitors the scenario engine and responds in a very timely matter – often the same day. The scenario engine helps loan officers to determine a lot earlier in the mortgage application process how to approach a difficult loan. This helps loan officers provide the best customer service possible to both clients and their referral partners.

Headquartered in Brookfield, Wisconsin, Inlanta Mortgage was established in 1993. The company has grown to 33 branches in 15 states and over 220 employees. Inlanta Mortgage provides its partner branches with Fannie Mae/Freddie Mac agency products, as well as a full suite of jumbo and portfolio programs. The company is delegated FHA/VA, FHA 203k and USDA approved.

Inlanta Mortgage was named a Top Workplace in 2012, has been listed on Mortgage Technology’s Top 25 Tech Savvy Lenders List in 2010, 2011, and 2012, and is one of the Milwaukee Business Journal’s “Top 25 Largest Milwaukee-Area Mortgage Banking Companies.”

For more information on becoming a branch partner with Inlanta Mortgage contact Joe Ramis or Pete Salamone at 262-754-6468 or email them at partner@inlanta.com.

Inlanta Mortgage NMLS# 1016

 

Originate More. Worry Less.

Inlanta’s senior management team understands how operational issues make it hard for originators to do what they do best – originate mortgage loans.

The Inlanta Mortgage platform is specifically designed to help you run your business. Inlanta Mortgage support services include accounting, funding, processing, underwriting and marketing, as well as technology and human resource support. Compliance is paramount in this new mortgage environment and Inlanta’s compliance staff handles all federal and state mortgage banking and servicing compliance matters so you don’t have to.

We don’t expect you to take our word for it. Listen to our branch managers discuss why joining Inlanta Mortgage was the best decision they ever made. Click here to see more videos on Inlanta Mortgage support services.

Headquartered in Brookfield, Wisconsin, Inlanta Mortgage was established in 1993. The company has grown to 33 branches in 15 states and over 220 employees. Inlanta Mortgage provides its partner branches with Fannie Mae/Freddie Mac agency products, as well as a full suite of jumbo and portfolio programs. The company is delegated FHA/VA, FHA 203k and USDA approved.

Inlanta Mortgage was named a Top Workplace in 2012, has been listed on Mortgage Technology’s Top 25 Tech Savvy Lenders List in 2010, 2011, and 2012, and one of Milwaukee Business Journal’s “Top 25 Largest Milwaukee-Area Mortgage Banking Companies.” Inlanta Loan Officers have also been named as Milwaukee Magazine’s “Top Mortgage Professionals”. Inlanta has also recieved the Platinum Million Dollar USDA Lender Award.

For more information on becoming a branch partner with Inlanta Mortgage contact Joe Ramis or Pete Salamone at 262-754-6468 or email them at partner@inlanta.com.

Inlanta Mortgage NMLS# 1016