Inlanta Mortgage Top Producer Interview – Cindy Laffey

Cindy-Laffey-Loan-Officer

Inlanta Top Producer Interview

Casey Cunningham of the XINNIX Academy of Mortgage recently interviewed Inlanta Mortgage top producing loan officer and branch partner, Cindy Laffey (pictured above) for Mortgage Banking Magazine. Cindy gives us some insight into how she has become one of the most successful loan originators in the country and what keeps her motivated. Click on audio player to open audio file.

 

About Casey Cunningham

XINNIX and Inlanta Mortgage have been partners in mortgage education and sales training for more than two years. XINNIX is Inlanta’s source for both veteran originator training, new loan officer training and operations training.  Casey recently provided the keynote address at Inlanta’s 10th Annual Sales Conference held at the Milwaukee Art Museum.

About Cindy Laffey

Cindy Laffey is an eighteen-year veteran of the mortgage industry working at the Inlanta Mortgage office in Overland Park, Kansas. Cindy is consistently a top performing loan officer at Inlanta Mortgage and has also been recognized as one of Mortgage Professional America‘s Hot 100 list, Mortgage Executive Magazine’s Top 1% of Loan Originators and is an alumni of the Kansas City Journal‘s Women Who Means Business group. Cindy was also recognized as one of the Elite Women in Mortgage by Mortgage Professional Magazine.

About Inlanta Mortgage

Headquartered in Brookfield, Wis., Inlanta Mortgage was established in 1993. The company has grown to 31 branches in 16 states and over 220 employees. Inlanta Mortgage offers Fannie Mae/Freddie Mac agency products, as well as jumbo and portfolio programs. The company is an agency-approved lender for Fannie Mae, FHA/VA, FHA 203K and USDA. Inlanta Mortgage also offers numerous state bond agency programs.

Inlanta Mortgage was named a Top Mortgage Lender  in 2012 and 2013 by Scotsman Guide and has been listed in Mortgage Executive Magazine’s “Top 100 Mortgage Companies in America” every year since 2011. In addition, Inlanta was named a “Fastest Growing Firm” by Milwaukee Business Journal in 2013; a “Platinum Million Dollar Lender” by USDA Rural Development in 2014; and a Top Workplace by the Milwaukee Business Journal in 2014.

Inlanta’s mission is to be the home financing partner that you trust to serve your family, friends and community. Through our family of dedicated mortgage professionals, our commitment is to deliver an exceptional experience. Our unwavering dedication to integrity, honesty and ethics is the foundation of all of our relationships.

Branch Partnership Opportunities

Inlanta Mortgage is expanding its branch network by partnering with loan professionals with proven records of success that conduct themselves with professionalism and integrity. Inlanta Mortgage encourages ethical lending professionals to learn more about our support platform by contacting Inlanta Mortgage’s Branch Development Team at 262-439-4260 or email partners@inlanta.com. For more information on strategic alliances, marketing agreements, and third-party origination agreements with Inlanta Mortgage, contact Paul Buege, Chief Operating Officer at 262-754-6407 or email paulbuege@inlanta.com. Inlanta Mortgage, Inc. NMLS# 1016

Casey Cunningham Motivates Inlanta Staff

Casey-Cunningham

Inlanta Mortgage Annual Sales Conference

Inlanta Mortgage hosted their 10th Annual Sales Conference at the Milwaukee Art Museum in Milwaukee, Wisconsin on September 15th and 16th. The conference featured educational and motivational sessions tailored for both loan production and operational staff of Inlanta Mortgage.

Inlanta Partners with XINNIX – Casey Cunningham

Inlanta was fortunate to welcome XINNIX founder and CEO, Casey Cunningham, as a keynote speaker at their 10th Annual Sales Conference. Cunningham addressed both originators and production support team members over the course of the two-day event.

In a session designed specifically for loan originators, Cunningham focused the Inlanta team on their purchase market business. Cunningham drove home the need to identify action items and specific due dates that would assist them in achieving their long-term goals. Action items identified included making better use of testimonials, calling upon loyal referral sources for additional referral sources and embracing social media and direct mail. Cunningham further described some novel ways that loan originators can acquire purchase leads and detailed how successful loan originators measure and convert leads to raving fans and also retain them as lifelong customers. Throughout the course of the presentation, Cunningham reiterated the formula for success, “A few simple disciplines repeated daily.”

“It was a privilege to be part of a great company that is dedicated to helping their employees grow. Inlanta is a great partner to XINNIX that embraces empowerment and education,” said Casey Cunningham.

Training for Operations & Support Staff

During a later session, operations and production support staff were fortunate to partake in training with a different focus. In a session marked by laughter and team challenges, operations staff training focused on the power of communication. Cunningham, in her signature style, warmed up the Inlanta operations staff with humor and grace. Unaccustomed to the highly motivational and energetic sessions that loan officers frequent, the operations team at Inlanta was energized by Cunningham.

Topics included in this session included identifying communication styles and tailoring communication styles to effectively communicate with co-workers, superiors and clients. Communication training also included a segment on listening skills – identifying negative listening habits and finding ways to avoid them. Cunningham went into extensive detail on email and telephone etiquette as well as how to resolve a customer’s concern or issue.

President Nicholas DelTorto, “Our annual meeting is always a terrific opportunity to refocus our team on the fundamentals that never change, but we all need to remind ourselves of for a renewed energy and attention to execution. What was unique this year was the inclusion of our entire operations team so we improve our service both internally to each other and externally to our customers.”

XINNIX Training Solutions

XINNIX and Inlanta Mortgage have been partners in mortgage education and sales training for more than two years. XINNIX is Inlanta’s source for both veteran originator training, new loan officer training and operations training. Loan production support staff at Inlanta Mortgage recently completed a training session called ‘Power of Partnerships’, which will covered the essentials of creating a team that works. ‘Power of Partnerships’ focused on best practices for building stronger relationships with loan officers, how to help loan officers maintain their pipeline, approaching their positions with passion and improving service throughout out the loan process.

Inlanta’s senior leadership is committed to providing the support and training employees need to pursue excellence in their work and personal lives – a consistent theme of Cunningham’s presentations. Inlanta has a unique culture of close-knit caring employees who work to commit to help each other. The company is described as having tremendous “heart”.

About Inlanta Mortgage

Headquartered in Brookfield, Wis., Inlanta Mortgage was established in 1993. The company has grown to 31 branches in 16 states and over 220 employees. Inlanta Mortgage offers Fannie Mae/Freddie Mac agency products, as well as jumbo and portfolio programs. The company is an agency-approved lender for Fannie Mae, FHA/VA, FHA 203K and USDA. Inlanta Mortgage also offers numerous state bond agency programs.

Inlanta Mortgage was named a Top Mortgage Lender  in 2012 and 2013 by Scotsman Guide and has been listed in Mortgage Executive Magazine’s “Top 100 Mortgage Companies in America” every year since 2011. In addition, Inlanta was named a “Fastest Growing Firm” by Milwaukee Business Journal in 2013; a “Platinum Million Dollar Lender” by USDA Rural Development in 2014; and a Top Workplace by the Milwaukee Business Journal in 2014.

Inlanta’s mission is to be the home financing partner that you trust to serve your family, friends and community. Through our family of dedicated mortgage professionals, our commitment is to deliver an exceptional experience. Our unwavering dedication to integrity, honesty and ethics is the foundation of all of our relationships.

Branch Partnership Opportunities

Inlanta Mortgage is expanding its branch network by partnering with loan professionals with proven records of success that conduct themselves with professionalism and integrity. Inlanta Mortgage encourages ethical lending professionals to learn more about our support platform by contacting Inlanta Mortgage’s Branch Development Team at 262-439-4260 or email partners@inlanta.com. For more information on strategic alliances, marketing agreements, and third-party origination agreements with Inlanta Mortgage, contact Paul Buege, Chief Operating Officer at 262-754-6407 or email paulbuege@inlanta.com.

Inlanta Mortgage, Inc. NMLS# 1016

Inlanta Sales Conferences – Investing in Your Success

Our Annual Sales Conference brings together producers from all over the country to discuss issues facing our industry, train on new loan products, evaluate new marketing programs and learn new ways to build our businesses. Watch this brief video highlight of Inlanta Mortgage’s 9th Annual Sales Conference held at the Milwaukee Public Museum.

Inlanta Mortgage 9th Annual Sales Conference

Inlanta Mortgage’s annual sales conferences include educational sessions provided by Inlanta’s administrative team, nationally recognized speakers and presentations by partner organizations.

This year’s conference included an in-depth discussion on loan officer compensation, an Inlanta top loan producer panel, as well as break out sessions that covered Inlanta’s tools of marketing, underwriting updates, time-saving technology tips and the keys to successful processing. Attendees were also treated to a special session from our Overland Park, Kansas team that focused on using a loan officer assistant to build your business.

Keynote Presenter – XINNIX Sales & Leadership Trainer

This year’s keynote speaker was Sales & Leadership Trainer Casey Cunningham from XINNIX, The Mortgage Academy of Excellence. Cunningham’s presentation energized the crowd, tackling production issues specific to a purchase driven mortgage market and how important it is to build prospecting into our schedules. Cunningham continually counsels our originators and managers.

Annual Sales Conference Locations

Our annual meetings have been held at locations such as the Harley Davidson Museum, Wilderness Resort in the Wisconsin Dells, Potawatomi Casino and most recently, the Milwaukee Public Museum. Our dinner event was held in the Streets of Old Milwaukee, an exhibit that re-creates the essence of urban life in Milwaukee around the turn-of-the-century – roughly the 1880s to just prior to World War I.

Inlanta Branch Partnerships

Are you ready to join a mortgage company that invests in its employees? Inlanta Mortgage provides its loan officers and leaders with the tools needed to prosper in today’s mortgage market. In addition to our annual sales conferences, manager meetings and regular training sessions are scheduled throughout the year.

Inlanta Mortgage encourages ethical lending professionals to learn more about our support platform and discover how an Inlanta branch partnership with Inlanta Mortgage is essential to long term success.

For more information on Inlanta branch partnerships,contact our Branch Development Team at 262-439-4260 or email partners@inlanta.com.

XINNIX – Mortgage Training Partnership

XINNIX Mortgage Academy of Excellence

Inlanta Mortgage loan officers and staff welcomed keynote speaker Casey Cunningham from XINNIX, The Mortgage Academy of Excellence at the 9th Annual Sales Conference held at the Milwaukee Public Museum September 16 & 17.

Mortgage Training Partnership

XINNIX, The Mortgage Academy of Excellence, provides the mortgage industry’s most proven and effective sales development programs in the country. Founded in 2002, XINNIX has rapidly become an industry leader in mortgage certification, executive management, sales enhancement, and professional coaching. Inlanta Mortgage maintains a relationship with XINNIX offering leadership training to branch managers and new loan officer mortgage training for qualified individuals.

“The XINNIX Corporate Partnership program provides the strategic advantage for Loan Officers and Leaders to win in the marketplace. Inlanta’s commitment to the growth of every member of the team is extraordinary!”
XINNIX Founder, Casey Cunningham

XINNIX Mortgage Training & Leadership Testimonials

Branch Manager Testimonials

Aiman AbozeidAiman Abozeid
Branch Manager – Madison, WI
“XINNIX training has made me focus on the items I need to daily over and over to perpetuate, maintain and grow my branch.”
 
Mark SchulenburgMark Schulenburg
Branch Manager – Oak Brook, IL
“XINNIX is not rocket science, but that’s OK because we are not in the rocket business. We are in the mortgage business, and what XINNIX provides is by far the best mortgage sales training available! As a sales training company, XINNIX is excellent, just as the derivative of their name implies. Not only does XINNIX provide solid methodology for effectively building relationships with business referral sources, it also provides the tools, strategies, techniques, and accountability to implement the methodology. Success is ultimately the responsibility of the individual loan originator, but for a loan originator who decides to be responsible for success, XINNIX provides the roadmap to that success.”
 
Kevin LaffeyKevin Laffey
Branch Manager – Overland Park, KS
“The XINNIX program has coached us on becoming more accountable for the day to day activities that we should all be focused on. This has allowed us to open many new key source relationships and also improved our recruiting efforts.”
 

Inlanta Morgtage Branch Partnership Opportunities

Are you ready to join a mortgage company that invests in its employees? Inlanta Mortgage provides its loan officers and leaders with the tools needed to prosper in today’s mortgage market. From XINNIX leadership training and new loan officer training to cutting edge customer relationship management systems and marketing tools – Inlanta Mortgage has what today’s mortgage professional needs.

For more information on branch partnership opportunities contact Vice President of Branch Development, Joe Ramis or Branch Development Manager, Peter Salamone at 262-439-4260 or via email at partners@inlanta.com.

Our Mission Statement

Our mission is to be the home financing partner that you trust to serve your family, friends and community. Through our family of dedicated mortgage professionals our commitment is to deliver an exceptional experience. Our unwavering dedication to integrity, honesty and ethics is the foundation of all of our relationships.

About Inlanta Mortgage

Headquartered in Brookfield, Wis., Inlanta Mortgage was established in 1993. We are currently celebrating our 20th Anniversary! Inlanta Mortgage offers Fannie Mae/Freddie Mac agency products, as well as a full suite of jumbo and portfolio programs. The company is an agency approved lender for Fannie Mae, FHA/VA, FHA 203K and USDA. Inlanta Mortgage also offers numerous state bond agency programs.

Inlanta Mortgage is privilege to have received a number of awards both locally and nationally. Read more about Inlanta Mortgage’s awards.