7 Qualities of a Successful Branch Partnership Part 2

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7 Qualities of a Successful Branch Partnership Part 2

 

4. MARKETING

 

How you market yourself is the single most important aspect of growing your business. The ability to take advantage of an established brand with a knowledgeable and experienced marketing staff is crucial for any ambitious originator. The marketing department should effectively communicate with branches and corporate in order to help loan originators achieve their sales goals. Originators should look at whether or not the branching partner is engaged in social media platforms. Do they have positive sentiment about their brand? Is their content authentic? What is their involvement in the local community and charitable organizations? Ask a branch manager about what help is provided through marketing efforts? These questions will help identify a potential partner with strong marketing credentials. A branching partner with strong marketing will provide originators with a strategic marketing plan. Provide the necessary tools, such as a customizable content library, templates, CRM, etc, that will enhance the marketing efforts of the loan originator.

 

Ann Watson Marketing Manager at Inlanta Mortgage says:

“Inlanta’s marketing team sets a yearly marketing plan that aligns with the strategic goals of the organization. With a central marketing department that acts as the loan originators’ agency, Inlanta can provide a consistent brand image and a proven strategic marketing plan, which loan originators can utilize to make an impact from a sales perspective. We are part of the onboarding process to assist the loan originator with the marketing tools we have.”

 

5. TRAINING

 

Significant business growth is a real possibility for any loan originator who is open
to training and education. That’s why partnering with a mortgage company with a
conscientious approach to professional development is so important. As originators
grow their skills, knowledge and confidence, they become better prepared to find and develop opportunities. Every originator should want to be with a company that
challenges them to do work in a different, improved way on a daily basis.
A mortgage company that provides continuous education is truly invested in
helping an originator grow their business.

 

Paul Buege Chief Operating Officer at Inlanta Mortgage says:

“By reviewing work metrics and accepting employee feedback, Inlanta develops targeted training that produces results in the most important work areas of the company. We proactively teach employees how to avoid obstacles and stay focused on opportunities. There is a better way to do business. We train and show employees how to do the best work of their careers.”

 

6. COMMUNICATION

 

One of the biggest challenges for professionals working in branch offices is the loss of personal interaction with the corporate office. It’s imperative that the business groups who support branch sales are committed to offering communication services that help everyone stay connected. With so many methods to connect and collaborate available, sometimes just picking up the phone and making the call proves to be most effective method of communication. Mortgage companies who want to be successful must be
effective communicators throughout the entire mortgage process. Effective communication between departments and branch offices is essential to assist the sharing of information. Trust grows, operational efficiency advances and customer
service builds, which all support the pro-growth model of building a business.

 

Chris Knowlton Chief Information Officer at Inlanta Mortgage says:

“We work hard to avoid communication gaps between business group employees and
branch managers. Everything is used to build communication effectiveness with our employees. Every technology is being evaluated for use, plus we still place great value on the importance of face-to-face meetings.”

 

7. COMPLIANCE

 

Even before the passing of the Dodd-Frank legislation, compliance was a critical factor in guiding consumers through the home buying process. Under the Know Before You Owe (TRID) rule, the timing of disclosures became even more critical. Closing dates can’t be missed and having the disclosures produced earlier in the process ensures this goal is met. Having a dedicated compliance team to support originators protection is crucial. By providing this resource, the organization supports the professional requirements of originators as well as keeping their customers informed. A compliance department is responsible for breaking down the requirements and reviewing the possible consequences that could arise. Compliance should then design a process and procedure around the new rules and use technology, where possible, to help the originator adapt.

 

Jean Badciong Chief Compliance Officer at Inlanta Mortgage says:

“Having so many changes put in place in recent years has challenged our compliance team to increase support for our originators. The compliance team does an in-depth review of the regulations on a regular basis. We participate in many industry-wide training opportunities ourselves so that we can bring the information forward to our production teams.”

 

Visit our Linkedin Careers Page for the latest Inlanta branch opportunities!

7 Qualities of a Successful Branch Partnership Part 1

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7 Qualities of a Successful Branch Partnership: Part 1

 

In today’s increasingly competitive mortgage market, making the right career move at the right time is vital. Top performing originators are in high demand, but there are many things to consider before you decide on your next branch opportunity. Partnering with a mortgage company whose ambitions match your own is essential in order to achieve your true career potential. But what exactly should you be looking for in your next branch opportunity? MPA teamed up with Inlanta Mortgage to answer this question and highlight the 7 qualities of a successful branch partnership.

 

Nick DelTorto President & CEO at Inlanta Mortgage says:

“Many companies focus on production, volume, and growth. Our culture at Inlanta is different and truly special. We focus on being a quality organization with quality people. We have a unique collaboration between all business units with a level of transparency that creates buy-in of working towards a common goal. Our success comes from ALL of our employees!”

 

1. ENTREPRENEURIAL SPIRIT

 

Organizations with entrepreneurial spirit have obvious qualities that are easily detectable. Their employees are given a voice regardless of position, seniority, or rank. Originators working inside these companies are made to feel like owners, and are motivated to believe that anything is possible. Decisions are simplified, they come quicker to drive better results. These are action-oriented companies, pushing positive change rather than
waiting to adapt. Entrepreneurial mortgage lenders are constantly looking at ways to improve their processes, products, and services. They are always adapting an approach that best serves the customer, and helps all employees achieve success. These are innovative and tactical lenders focusing resources on growing the business.

 

Paul Buege Chief Operating Officer of Inlanta Mortgage says:

“Inlanta’s entrepreneurial spirit is alive. Look at our employees and you will find deeply passionate professionals who are authentic in their commitment to driving personal and organizational success. Our employees continually question why we do things a certain way, then look for alternative processes that may just be better. We’re a proactive company that’s always looking for the better way to do business.”

 

2. SEAMLESS ONBOARDING

 

Once an originator moves to a new mortgage company, an effective onboarding experience is critical to ensure the originator’s personal business does not fade or weaken in the initial weeks of the move. There’s no time for a casual onboarding process, too much is at stake. The onboarding process should quickly validate the originator’s decision to join the new company. An effective, seamless onboarding process starts everything off on the right foot: confidence is high, and the originator can concentrate on ramping up new business. Onboarding is loaded with activity. The primary goal should always be about helping the new hire quickly achieve independence and be able to get back into the field to bring in new business. Too many companies waste time dragging new hires through administrative work, and the review of policies and procedures, rather than getting them back into the business market.

 

Shaun McGuire Director of Business Development and Recruiting at Inlanta says:

“Inlanta has a successful formula for onboarding. We offer upfront training at our corporate office and then onsite branch training in the first 30 days. If the onboarding is seamless, the new originator can start to enjoy the benefits of the new partner immediately. In Inlanta’s case, the benefits would include marketing support, underwriting and processing support and an overall culture that breeds success.”

 

3. TECHNOLOGY

 

Joining a tech-savvy mortgage company helps with delivering a faster, more efficient loan process and serving younger mortgage consumers. In order to identify a potential branching partner who prioritizes technology, originators should ask the mortgage company about their platforms. Ask them why they’re using their LOS and whether they have evaluated and/or switched LOS platforms in the past 2-3 years. Additionally, be sure to ask about the branch partner’s email system and their CRM. Do they provide one or not? Do they provide any extras like secure chat, e-fax or remote access to the LOS system? Do they provide a mobile app? Does the partner have in-house IT support? Technology should allow you to originate more loans. The systems should process, underwrite and close the loan with very little hand-holding from the loan officer.

 

Chris Knowlton Chief Information Officer at Inlanta Mortgage says:

“Inlanta likes to be on the leading edge, not the “bleeding edge,” when it comes to adopting new technology. Inlanta provides our partners with the technology ahead of the competition, without slowing down sales.”

 

Keep an eye out for qualities 4-7 of a successful branch partnership in our next blog!

Milwaukee Area’s Largest Independent Mortgage Company

Inlanta Mortgage is Growing

 

Milwaukee’s Largest Independent Mortgage Company

Inlanta Mortgage is proud to be recognized as the 2nd largest mortgage bank in the Greater Milwaukee Area. In 2012, Inlanta Mortgage was the 3rd largest mortgage bank. Inlanta can be further distinguished by the fact that it is the largest independently owned mortgage banking company in the Milwaukee area.

20th Anniversary

Founded in 1993 by CEO John Knowlton, Inlanta Mortgage has weathered the storms and pulled ahead of many firms that were unable to handle regulatory changes, the economic recession, and changing mortgage technology.

Inlanta Mortgage has not only survived the turbulent times since the housing market crashed – but thrives. In 2012, Inlanta Mortgage added 77 new employees, won the prestigious Top Workplace Award, and was recognized as a Top Tech Savvy Lender for the third year in a row.

About Inlanta Mortgage

This year, Inlanta celebrates its 20th Anniversary. Follow us on LinkedIn, Facebook, Twitter, and Google + for more exciting announcements related to our anniversary, activities  and upcoming plans.

Headquartered in Brookfield, Wis., Inlanta Mortgage was established in 1993. 2013 marks Inlanta Mortgage’s twentieth year in business. The company has grown to 33 branches in 15 states and over 220 employees. Inlanta Mortgage provides its partner branches with Fannie Mae/Freddie Mac agency products, as well as a full suite of jumbo and portfolio programs. The company is delegated FHA/VA, FHA 203K and USDA approved.

The company’s platform supports high producing professional partner offices with the latest technology and product menu focused on unsurpassed service and quality to both the consumers and employees. Inlanta takes pride in the highest level of honesty, integrity and ethics in all its business dealings. It is a member of the Mortgage Bankers Association, numerous state Mortgage Bankers Associations and Lenders One, the largest cooperative of mortgage bankers in the nation. Inlanta is an accredited member of the Better Business Bureau with an A+ rating. For more information, please call Inlanta Mortgage at 262-439-4260, email info@inlanta.com or visit the company’s website at http://www.inlanta.com.