Inlanta Mortgage 10th Annual Sales Conference


Inlanta Mortgage Annual Sales Conference

Inlanta Mortgage hosted their 10th Annual Sales Conference at the Milwaukee Art Museum in Milwaukee, Wisconsin on September 15th and 16th. The conference featured educational and motivational sessions tailored for both loan production and operational staff of Inlanta Mortgage. The two keynote speakers, Casey Cunningham and Doug Smith, were enthusiastically embraced by Inlanta staff members.

Inlanta Welcomes Doug Smith

This year marked the third year Doug Smith presented at an Inlanta Mortgage sales conference. For this 10th annual event, Smith presented “In It to Win It”, a high energy presentation for loan officers serious about keeping their business strong during the traditionally slower times of the year.

“In It to Win It” featured tips every originator can implement into his or her business, including expanding the scope of one’s business outside normal channels, disciplines that keep originators on track and working with your company’s support system to find mutual success.

Doug Smith is a 33-year industry professional, renowned speaker and author of Climbing the Ladder of Success and Green Zone Selling.

“The key to greater success in this business isn’t knowing more, it’s doing more,” states Doug Smith. “Most everyone knows what they should be doing, but for whatever reason, they aren’t doing it. Those loan originators who are truly ‘in it to win it’ are willing to do the things most others simply will not do. That’s why they are thriving now and will do very well in the coming year.”

Inlanta Continues Partnership with XINNIX

Inlanta was also fortunate to welcome XINNIX founder and CEO, Casey Cunningham, as a keynote speaker at their 10th Annual Sales Conference. Cunningham addressed both originators and production support team members over the course of the two-day event.

In a session designed specifically for loan originators, Cunningham focused the Inlanta team on their purchase market business. Cunningham drove home the need to identify action items and specific due dates that would assist them in achieving their long-term goals. Action items identified included making better use of testimonials, calling upon loyal referral sources for additional referral sources and embracing social media and direct mail. Cunningham further described some novel ways that loan originators can acquire purchase leads and detailed how successful loan originators measure and convert leads to raving fans and also retain them as lifelong customers. Throughout the course of the presentation, Cunningham reiterated the formula for success, “A few simple disciplines repeated daily.”

“It was a privilege to be part of a great company that is dedicated to helping their employees grow. Inlanta is a great partner to XINNIX that embraces empowerment and education,” said Casey Cunningham.

Training for Operations & Support Staff

During a later session, operations and production support staff were fortunate to partake in training with a different focus. In a session marked by laughter and team challenges, operations staff training focused on the power of communication. Cunningham, in her signature style, warmed up the Inlanta operations staff with humor and grace. Unaccustomed to the highly motivational and energetic sessions that loan officers frequent, the operations team at Inlanta was energized by Cunningham.

Topics included in this session included identifying communication styles and tailoring communication styles to effectively communicate with co-workers, superiors and clients. Communication training also included a segment on listening skills – identifying negative listening habits and finding ways to avoid them. Cunningham went into extensive detail on email and telephone etiquette as well as how to resolve a customer’s concern or issue.

President Nicholas DelTorto, “Our annual meeting is always a terrific opportunity to refocus our team on the fundamentals that never change, but we all need to remind ourselves of for a renewed energy and attention to execution. What was unique this year was the inclusion of our entire operations team so we improve our service both internally to each other and externally to our customers.”

XINNIX and Inlanta Mortgage have been partners in mortgage education and sales training for more than two years. XINNIX is Inlanta’s source for both veteran originator training, new loan officer training and operations training. Loan production support staff at Inlanta Mortgage will soon be taking a training session called ‘Power of Partnerships’, which will cover the essentials of creating a team that works. ‘Power of Partnerships’ will focus on best practices for building stronger relationships with loan officers, how to help loan officers maintain their pipeline, approaching their positions with passion and improving service throughout out the loan process.

Inlanta’s senior leadership is committed to providing the support and training employees need to pursue excellence in their work and personal lives – a consistent theme of Cunningham’s presentations. Inlanta has a unique culture of close-knit caring employees who work to commit to help each other. The company is described as having tremendous “heart”.

Special ThankS to Our Sponsors

Inlanta Mortgage would like to extend a special thank you to Top of Mind, Radian and United Guaranty for being platinum sponsors of the event.  Other sponsors we would like to thank include Chase, Heartland Credit Restoration, IDS, MGIC, LenderX, Genworth, Essent, Ellie Mae, LoanLogics, Jannsen & Company, Mid-City Sports, WHEDA, Fidelity Bank, Packers Radio Network, Quality Resource Group, CBCInnovis, Tools of Marketing and Travelers Title.

About Inlanta Mortgage

Headquartered in Brookfield, Wis., Inlanta Mortgage was established in 1993. The company has grown to 31 branches in 16 states and over 220 employees. Inlanta Mortgage offers Fannie Mae/Freddie Mac agency products, as well as jumbo and portfolio programs. The company is an agency-approved lender for Fannie Mae, FHA/VA, FHA 203K and USDA. Inlanta Mortgage also offers numerous state bond agency programs.

Inlanta Mortgage was named a Top Mortgage Lender  in 2012 and 2013 by Scotsman Guide and has been listed in Mortgage Executive Magazine’s “Top 100 Mortgage Companies in America” every year since 2011. In addition, Inlanta was named a “Fastest Growing Firm” by Milwaukee Business Journal in 2013; a “Platinum Million Dollar Lender” by USDA Rural Development in 2014; and a Top Workplace by the Milwaukee Business Journal in 2014.

Inlanta’s mission is to be the home financing partner that you trust to serve your family, friends and community. Through our family of dedicated mortgage professionals, our commitment is to deliver an exceptional experience. Our unwavering dedication to integrity, honesty and ethics is the foundation of all of our relationships.

Branch Partnership Opportunities

Inlanta Mortgage is expanding its branch network by partnering with loan professionals with proven records of success that conduct themselves with professionalism and integrity. Inlanta Mortgage encourages ethical lending professionals to learn more about our support platform by contacting Inlanta Mortgage’s Branch Development Team at 262-439-4260 or email For more information on strategic alliances, marketing agreements, and third-party origination agreements with Inlanta Mortgage, contact Paul Buege, Chief Operating Officer at 262-754-6407 or email

Inlanta Mortgage, Inc. NMLS# 1016