Earlier this month, our Chief Financial Officer, John Watry, and Chief Operations Officer, Paul Buege, had the pleasure of attending The Mortgage Bankers Association’s National Secondary Market Conference in New York, NY.
We recently sat down with our Inlanta representatives and while our CFO and COO primarily enjoyed networking with fellow mortgage professionals and vendor partners, they shared some key takeaways they experienced at this year’s event.
Watry and Buege noted that while the conference did not focus on a particular industry theme or hot button topic aside from GSE reform, there was an underlying consensus centered around improvement.
“If there was a theme,” Watry says, “It would be improvement.”
“Improvement, and focusing more on consumer experience,” Buege added as he shared more on Inlanta’s goals to create a positive overall experience for our consumers and Realtor partners. “During the conference, it was validated over and over that the entire industry, like Inlanta, has proven successful in speeding up the process and becoming more efficient. But now, maybe, more importantly, lenders are recognizing that it’s really the experience that’s important through the transaction. At Inlanta, we know how important that is which is why we get business done, ahead of schedule, always on-time, creating an awesome experience for all stakeholders involved in the transaction.”
From vendors to lenders, everyone at the conference seemed to be striving ahead to do things better, faster, smoother, stronger. Industry leader, Rob Chrisman, had the same take on the “non-themed” theme of the conference that he expressed in his Daily Mortgage News and Commentary on May 3rd.
Chrisman states, “As the 1,400 or so registered participants in the MBA’s Secondary Marketing conference head home, bleary-eyed, the tagline for the conference could have been, ’Just Do It Easier, Better, Faster, Cheaper… the Order is Up to You.’”
With Inlanta’s goal in mind of continuing to better ourselves in order to serve more customers, a lot of time at the conference, Watry noted, was spent discussing our goals with some of our current and potential partners.
Watry said, “It was exciting to meet with strong Inlanta partners and service providers whom we have built relationships with over time to discuss our common goal in finding better ways to serve our customers. To be able to talk to our great partners that we enjoy doing business with and to celebrate the successful work we’ve been able to accomplish together was really the highlight of our trip.”
Buege agreed stating that, “We met with the top investors and correspondent vendors in America at the event and it again validated that we are partnering up with the right companies that can get us the products and services that we need to advance the growth of Inlanta in 2017.”
As far as what’s to come for the future of the mortgage industry, Watry’s answer was simple: “Technology!”
Buege and Watry continued on to discuss the opportunities our Inlanta reps had to talk with many new technology companies and vendors who are proving, without a doubt, that they are advancing the software and tools that will most certainly help lenders, like Inlanta, continue to advance their success in creating a faster, better, stronger mortgage lending experience.
As far as the outlook on the market, Buege remains positive.
“Attending the conference really validated what many of us have been hearing and seeing in that the outlook for the purchase market is going to be very strong and remain strong for a long time, even though interest rates could potentially put a damper on homebuyer enthusiasm.”
Buege and Watry agreed that despite what one may think about higher rates leading to less opportunity for home buyers, it will actually only continue to drive more potential buyers into the marketplace; so, the outlook for purchase business remains positive.
“Coming off the National Secondary Conference,” Buege says, “we are excited that our business model was validated, that a company like Inlanta that is 90% purchase focus, that has the right design with street originators working strongly in partnership with Realtors will be an advantage to really win market share in 2017 and the years to come.”
“Our speed in the delivery of services is currently exceeding industry standards, which affords us the ability to go into a tight housing market knowing that we can really compete because we’ve got the services, we’ve got the products, and we’re proud to say that we can win business every day”
What’s in store for Inlanta? Both our CFO and COO agreed that the independent mortgage banking model that we operate in will “only become stronger” in 2017 and future years to come. Our business model at Inlanta has proven to and will continue to be great for our consumers and the market’s insatiable appetite as long as we continue to put our customer’s first.
Watry and Buege were also thrilled with the positive recognition Inlanta received at this year’s event for being a top-tier lender in originating and delivering high-quality mortgage products in the secondary market. They discussed how this will reward Inlanta in the coming year and years to come, opening up more opportunities for our company to build more relationships with vendor partners.
As the Inlanta brand continues to grow, industry professionals at the conference were not shy on sharing with Watry and Buege their knowledge of our company along with kudos to our marketing department for growing and developing the brand on a national level.
“It’s pretty cool,” Beuge said, “to be able to come back from the conference and congratulate the entire organization because it is the entire organization, all of the professionals that in 2016 set and developed great impressions, that the Inlanta brand is now on the national stage.”